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Performance Max

Turning playtime into profit for Toys For A Pound

See how our Paid Search experts helped the toy retailer hit new heights during the all important Christmas peak, achieving major increases in engagement, conversions and revenue across Q4.

 
 
Toy-Dinosaur-2
+54%
increase in YoY revenue
+62%
boost in conversions

Maximising on the most wonderful time of the year

UK-based retailer Toys For A Pound offers a joy-inducing selection of affordable toys and collectibles, with a focus on providing market-leading brands at competitive prices. Located in Manchester, the brand’s experienced team brings extensive knowledge to sourcing top-quality toys and figurines, enabling shoppers to enjoy significant savings across a wide range of online options. 

With the aim of driving more gift seekers and bargain shoppers to its online store in the run up to Christmas, the team at Toys For A Pound brought our Paid Search specialists in to implement an efficient, engaging and effective Google Ads campaign. To achieve its ambitious growth targets, we leveraged the capabilities of Google’s Performance Max - a campaign type that combines machine learning with a huge ad network - which delivered outstanding results, including a sizeable uplift in ad-generated revenue.

Abacus
In Numbers
+54%
increase in YoY revenue
+62%
boost in conversions
+62%
uplift in ad click throughs

Refined targeting

To reach Toys For A Pound’s target market, we implemented relevant audience signals throughout its Performance Max and search campaigns, using in-market and affinity audiences. We also segmented campaign audiences to ensure the brand’s ads were directed towards the right demographic, rather than shoppers looking for higher-priced products.

Increasing return

As the business offers toys at extremely low prices, we carefully monitored ad spend across PPC campaigns to ensure that our efforts delivered a significant ROAS. Our in-house Performance Max experts also ensured that we exclusively channelled the retailer’s ads directly into Google Shopping rather than all Google Networks, which protected the budget from being wasted on areas with low conversion rates. 

Enhanced exposure

Our team created dedicated Performance Max campaigns for the most popular brands sold by Toys For A Pound, and used an array of assets - including images and video content - to aid with performance. To leverage the strength of the brand’s name, we also set up a search campaign targeting ‘Toys For A Pound’ as a broad match term, which resulted in over one million impressions throughout the Q4 campaign - almost trebling the results from the previous year. 

Sandcastle

Our Craft. Your Success.

"It’s been an absolute pleasure working with Visualsoft’s PPC team. Since taking on the account, the initial results have been very impressive, and what’s been achieved in such a short space of time is commendable. Very much looking forward to our continued successful relationship with such a fantastic team.”
Nicky Shonn - Director
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