As the UK is facing an economic downturn expected to last until 2024, it’s a challenging time for many businesses and will be particularly tough for retailers as shoppers look to reduce their spending. But do you know how to continue to appeal to your customers during this difficult time?
Following previous recessions, we know that customers not only adjust their budgets, but can also change their shopping habits entirely during periods of uncertainty. Which is why we bring to you our 'How to Accelerate in a Recession Report' where we teamed up with YouGov to survey over 2,000 UK consumers on shoppers’ future purchasing preferences so we can help merchants meet changing customer needs and expectations.
By highlighting new desires and current concerns from thousands of shoppers and using our extensive eCommerce expertise and knowledge, we’ve made key recommendations in response to the results we found, which will help retailers successfully navigate their way through this difficult period.