Visualsoft Reload Summit 2024: The full roundup

Visualsoft’s Reload Summit brings together speakers, experts, brands and agencies from across the industry to refresh what we know about the future of eCommerce. 2024’s Summit wrapped up in September, headlined by our sponsors Shopify, plus Klaviyo, TikTok and Google. Not to mention panellist appearances from  ITV, Wickes, Shoptimised, Leader Online, HMV, SportsShoes.com and Grenade. If you couldn’t make it on the day, we’ve got you covered with all the content you’ll need to think twice about missing 2025. 

The latest commerce trends from Shopify

Head of Northern Europe at Shopify, Benjamin Lang, brought us the latest trends he’s seeing across eCommerce. From AI assistants to basket abandonment and thinking beyond the division of online and the real world, there’s plenty to learn from, and you can read our roundup right here. 

Smarter digital relationships with Klaviyo 

Thomas White, representing Klaviyo, took us deeper into the world of digital relationships. Taking us through how data can drive personalisation and segmentation, scaling with automation and the launch of Klaviyo AI. You can read our summary roundup here. 

The future of TikTok Shop  

Rebecca Scollen, Beauty Leaderships Partner at TikTok Shop, showed us how TikTok is rapidly transforming the way brands sell online. Live shopping in-built in the app, the power of online communities, and how TikTok is becoming the new way shoppers search for products are all insights and tools online businesses need to be thinking about in 2025. Read our insight round up here. 

The AI inflection point with Google

Set against the backdrop of 18 months of relentless AI acceleration,  Google’s Mahima Rastogi, Strategic Agency Manager and Strategics Partnerships Manager Dan Gordon, took us on a journey of inflection, examining how AI can really be put to purpose in eCommerce.

Should I stay or should I go? With Grenade & SportsShoes.com

How to keep customers coming back to your business is the formula for online success. Two leaders in the game, Head of Marketing at SportsShoes.com, Dan Cartner, and Grenade’s CRM Manager Austen Crump sat down with Visualsoft to debate the best strategies to drive customer loyalty. 

Video to VOD with ITV, Wickes and Leader Online

Tackling the fresh challenges traditional TV has faced in the last 10 years has not been easy, but where there’s uncertainty, there’s also opportunity. Join Ross Partington, lead digital lead for ITV across the nations and regions, Gary Murray CEO at Leader Online and Gary Kibble CEO at Wickes bringing a new perspective to this iconic advertising medium. 

Did I need to spend that budget? With HMV and Shoptimised 

Our very own Claire Bose, Senior Director at Visualsoft, Connor Weir, Community Manager at HMV, and  John Kane, Co-Founder and Director at Shoptimised  joined our panel discussion  asking the universal question every  business asks: did I need to spend all that budget?

Find all the content you need to cast out any lingering Reload FOMO right here on the Reload Hub. Stay up the date and register your interest for the 2025 Reload Summit here.