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Email magic

How Visualsoft used Klaviyo and Loyalty Lion to increase purchase rates by 42%!

 
 
 
 
 
Magic Madhouse website on a phone screen
63%
email open rate
7.2%
conversion rate

Magic Madhouse is one of the UK’s largest online retailers of trading cards, board games and accessories. 

In numbers
63%
open rate
7.2%
conversion rate
42%
purchase engagement increase

With a large database of email subscribers, Magic Madhouse utilises loyalty points to drive repeat purchases. Visualsoft worked with Magic Madhouse to create a series of eight emails to encourage customers to return and utilise their loyalty points in order to make further purchases. Leveraging an integration between Klaviyo and Loyalty Lion, Visualsoft were able to achieve a 63% open rate, 5.8% click through rate and 7.2% conversion rate.

The campaign resulted in a 42% increase in purchase rates. 

Laptop with Magic Madhouse's website

Our Craft. Your Success.

"Visualsoft’s email experts understood our products and our customers, and designed an award-winning loyalty campaign which significantly improved our revenue from email. We were impressed with the Visualsoft teams’ knowledge and creativity and would recommend them to anyone who wants to take their Klaviyo email campaigns to the next level!"
Magic Madhouse
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Magical results

For their strategic approach and market leading utilisation of Klaviyo, the team were rewarded with 1st place at the ‘Klaviyo Klicks Awards’, in the ‘Loyalty-Focussed Flow’ category.

"We recognised Visualsoft as the winner because of their impressive strategic approach and well crafted email content and designs. Visualsoft is a great example of a business successfully utilising our email flows -- the results of their work speaks for itself." - Klaviyo

The stats:

Open rate: 63%
Click through rate: 5.8%
Conversion rate: 7.2%
Purchase engagement increase: 42%

Find out how Visualsoft can help your business

Visualsoft’s ten-person strong email team are all experts in campaign creation and Visualsoft are recognised Klaviyo partners. The email team is supported by a 15 person creative team with expertise in graphic design, animation, photography and video, meaning that Visualsoft is able to create and design enterprise quality emails for a competitive price and to a tight deadline.

 

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